Influencer Program

The LEGOLAND® New York Influencer Program is open to web and social media content creators who want to tell their followers about LEGOLAND New York Resort!

We select participants for the Program by application only, on a rolling basis, based on the requirements below.

Requirements

To be eligible for the LEGOLAND New York Influencer Program, you must be the owner of a blog or social media channel meeting the following criteria:

  • Focused on family, travel, lifestyle, entertainment, LEGO®, or similar content
  • At least 10,000 total followers
  • At least 8 posts per month

What You’ll Get

All participants in the Program will receive:

  • Up to four (4) single-day tickets to LEGOLAND New York Resort, valid in the current season only (blackout dates apply) [1]
  • Exclusive invitations to previews, special events and influencer days [2]

What You’ll Do

All participants in the Program must:

  • Post the deliverables agreed upon on their social media within one week of their visit to LEGOLAND New York
  • Post about any special events at LEGOLAND New York Resort to which they accept an invitation
  • Tag LEGOLAND New York Resort in all posts
  • Use any hashtags specified by LEGOLAND New York Resort

To Get Started

Fill out our form and tell us about yourself! We will notify you if you are accepted into the program. 

If you have any questions, please email us at LLNYPress@LEGOLAND.com.

Thanks and have a bricktastic day!

 

[1] If application is received up to one month before the close of the season, or during the closed-season, tickets will be issued for the following season. [2] Program benefits limited to complimentary tickets only. No monetary compensation will be given. Terms and conditions apply.

Influencer Program Request Form

LEGOLAND® New York Resort Influencer Guidelines & Resources

Guidelines

Brand Handles/Hashtags

  • Instagram: @LEGOLAND.NewYork
  • Facebook: @LEGOLANDNewYork
  • Twitter: @LEGOLANDNewYork
  • TikTok: @LEGOLANDNewYork

Posts must contain the following:

  • #LEGOLANDNY
  • For FTC disclosure: #sponsored
  • Location geotag: LEGOLAND New York Resort

Content & Branding Guidelines

  • Official Park Name: LEGOLAND® New York Resort
  • “LEGOLAND” should always be written in all caps
  • “LEGO” should always be written in all caps

Acceptable Forms of Posts

  • Instagram in-feed posts
  • Instagram Reels
  • YouTube videos
  • TikTok videos
  • Instagram stories (these do not replace an in-feed post)
  • We ask that you post on social media within 1 week of your visit.

Helpful Resources

Resort Facts

  • LEGOLAND New York Resort is the ultimate multi-day destination for kids ages 2-12
    and their families located in Goshen, New York—just 60-miles away from New York
    City.
  • LEGOLAND New York Resort is 150-acres of over 40 interactive rides, shows, and
    attractions, as well as restaurants, shopping and beautiful landscape features.
  • There are more than 15,000 LEGO® models in the Park created from more than 30
    million LEGO bricks.

Tips

  • Feel free to add a collaboration request to your posts!
    • Bright, colorful, clear, and less-filtered photos have the highest chance of
      being reshared by our accounts.
    • We recommend wearing clothing with no writing/visible brand names aside
      from LEGO/LEGOLAND.

Plan Your Visit

For mobile App, Park map, parking, operating calendar, height restrictions, ride closures,
and top tips, please visit Plan Your Visit.

Tell a Friend

Want to share your experience with a fellow Influencer? Direct them to this Influencer Program web page for details and access to the Official LEGOLAND Influencer Program.

Terms & Conditions

The selection of LEGOLAND New York Influencer Program is on a case-by-case basis and is
up to the discretion of the Resort. LEGOLAND New York Resort reserves the right to
remove any Influencer that does not fulfill terms agreed upon in the “Posting
Requirements” section or exhibits signs of “intentional and malicious” Influencer fraud.


Content created should clearly disclose the Influencer’s “material connection” with the
LEGOLAND, including the fact that the Influencer was provided with certain experiences,
by including #sponsored or the “Paid Partnership” tool. The Influencer’s statements should
always reflect the Influencer’s honest and truthful opinions and actual experiences, and should only make factual statements about LEGOLAND which the Influencer knows for
certain are true and can be verified.


LEGOLAND New York Resort has the rights to use content posted by content creators.

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