Why Families Choose Brick or Treat at LEGOLAND® Florida Resort

Looking for a family-friendly way to celebrate Halloween in Florida? Brick or Treat at LEGOLAND® Florida Resort brings together LEGO® creativity, seasonal entertainment, interactive activities and classic Halloween traditions in a Theme Park setting designed for family fun.

Located in Winter Haven, LEGOLAND® Florida Resort gives families the opportunity to combine Halloween activities with a day of rides, attractions and LEGO® adventures. From trick-or-treating to seasonal character experiences and creative building, Brick or Treat offers a different way to celebrate the season together.

The 2026 celebration included experiences such as Brick or Treat Street, seasonal LEGO® builds, Halloween-themed entertainment and the Halloween Galacticoaster overlay. The 2027 event dates, lineup and returning experiences have not yet been confirmed, so families should check the latest announcements before planning a visit around specific activities.

Here are the reasons Brick or Treat may be a great fit for your family’s fall plans, along with tips for deciding whether to include it in your next LEGOLAND® Florida Resort visit.

1. Celebrate Halloween With LEGO® Creativity

One of the distinctive features of Brick or Treat is the way it combines Halloween traditions with LEGO® play.

Instead of focusing only on costumes and candy, the event has featured opportunities for families to build, explore and take part in themed activities together. LEGO® Monster characters and creative seasonal experiences add a recognizable LEGOLAND® twist to the celebration.

During the 2026 event, families could explore Brick or Treat Street, an interactive walkthrough where visitors encountered themed monster homes, collected treats and LEGO® bricks, and contributed to a larger building activity.

That combination of Halloween traditions and hands-on creativity makes Brick or Treat a natural option for families who enjoy LEGO® play as part of their Theme Park visit.

Planning for 2027: Brick or Treat Street and other individual experiences should be considered part of the 2026 lineup unless their return is confirmed. Check the Brick or Treat event page for updates.

2. Enjoy Halloween Activities Alongside Theme Park Attractions

Brick or Treat is part of the wider LEGOLAND® Florida Resort experience. Families can plan around the rides and attractions they want to enjoy while also making time for seasonal entertainment and Halloween activities when available.

This can make the event a useful addition to a family vacation rather than a separate activity that requires an entirely different itinerary.

Before visiting, consider which attractions are priorities for your children, review height restrictions and check the operating calendar. If the 2027 event includes seasonal ride overlays, confirm which attractions will feature them during your selected visit dates.

Galacticoaster, for example, is an indoor family coaster in LEGO Galaxy. Its Halloween overlay featured seasonal spacecraft customization during the 2026 Brick or Treat celebration. The return of that overlay in 2027 has not been confirmed.

For general attraction information, visit the LEGOLAND® Florida Resort rides and attractions page.

3. Make Time for Trick-or-Treating

Trick-or-treating is a familiar part of Halloween, and it has been one of the activities offered during Brick or Treat.

During the 2026 celebration, candy stations were available throughout the Theme Park on event days. Families could include treat collection in their plans while enjoying other rides and seasonal experiences.

If trick-or-treating is a priority for your 2027 visit, check the confirmed event details for the locations, operating times and any participation guidelines. Candy availability and event arrangements can change from one season to another.

Tips for Families

• Bring a comfortable bag for collected treats if permitted under the current event guidelines.

• Plan around your children’s meal and rest times.

• Review ingredient and allergy information before allowing children to eat treats.

• Check current event information for candy station hours and availability.

• Leave room in your itinerary for rides and other activities.

For allergy-related questions, review the Resort’s current food allergy and dietary information before your visit.

4. Look Out for LEGO® Monster Characters

LEGO® Monster characters have been part of Brick or Treat’s seasonal atmosphere, giving families opportunities to meet themed characters and take photos.

The 2026 event included characters such as Spider Lady, Mummy, Scarecrow and Plant Monster. Character lineups and appearances can vary, so these should not be treated as a confirmed list for 2027.

If meeting a particular character is important to your family, check the latest event information closer to your visit. Confirmed character locations and appearance times may also be available through the LEGOLAND® Florida Resort mobile app during your visit.

Character experiences can be a fun way to make a family trip feel special, particularly for children who enjoy LEGO® stories and Minifigures.

5. Experience Seasonal Entertainment

Live entertainment has been another part of Brick or Treat, adding music, dancing and themed performances to the event.

The 2026 lineup included experiences such as the V.I.M. Dance Party, Jammin Jacks, Zombie Cheer Crew and The Great Monster Chase. Monster Skytacular also featured during the 2026 season on select nights.

The 2027 entertainment schedule has not been announced. Families should wait for confirmation before planning around a particular show, character appearance or nighttime experience.

When the schedule is released, consider which performances your family most wants to see and allow enough time to get between attractions and entertainment locations. If you are visiting with younger children, building in breaks can help keep the day manageable.

For confirmed 2027 offerings, use the official Brick or Treat event page.

6. Find a Halloween Experience That Fits Your Family

Every family approaches Halloween differently. Some children enjoy costumes, candy and meeting characters, while others are most interested in rides, building activities or live entertainment.

Brick or Treat brings several types of seasonal activities together, allowing families to choose what interests them most from the confirmed event lineup.

When planning your day, consider:

• Your children’s interests: Decide whether rides, building activities, characters or entertainment are the biggest priorities.

• Age and height requirements: Review the requirements for attractions before visiting.

• Costumes: Choose comfortable outfits and follow the current Resort costume guidelines.

• Schedule flexibility: Leave time for breaks, meals and activities that take longer than expected.

• Seasonal availability: Confirm which activities are scheduled for your selected date.

There is no need to plan every moment in advance. A short list of priorities can help you make the most of the day while leaving room for discoveries along the way.

7. Turn Brick or Treat Into a Family Getaway

Families traveling to LEGOLAND® Florida Resort can consider staying overnight to make more time for the Theme Park and the surrounding Winter Haven area.

The Resort’s accommodation options include LEGOLAND® Hotel, Pirate Island Hotel and LEGOLAND® Beach Retreat. Each offers a different theme and setting, so compare the available options based on your family’s needs and preferred vacation style.

An overnight stay may be especially useful if you want to spread your Theme Park activities across more than one day or add another local attraction to your itinerary.

Before booking, check current room availability, admission packages, transportation arrangements and hotel inclusions. Seasonal hotel activities and promotional offers may change, so confirm what is available for your dates rather than relying on offers from previous years.

Explore LEGOLAND® Florida Resort hotels to compare accommodation options.

8. Plan Your Visit Around Confirmed Event Dates

Brick or Treat takes place on select dates rather than necessarily running every day throughout the fall. Choosing the right date is important if you want to attend the seasonal celebration.

The 2027 schedule has not yet been confirmed. Before booking, check the event calendar and confirm that your preferred date includes Brick or Treat.

It is also worth checking:

• Theme Park operating hours.

• Whether your chosen ticket or Annual Pass is valid on the date.

• Which seasonal activities and entertainment are confirmed.

• Current ride operations and height restrictions.

• Hotel availability and booking terms.

• Any event-specific guidance for costumes, treats or accessibility.

Brick or Treat has been included with General Park Admission on applicable event dates, with select Annual Passes also eligible subject to their terms and blockout dates. Review the current admission conditions before purchasing tickets or planning around pass benefits.

For the most up-to-date event information, visit the Brick or Treat event page.

Is Brick or Treat Worth Adding to Your Fall Plans?

Brick or Treat may be a good choice for families who want to combine Halloween traditions with a LEGO®-themed Theme Park visit.

Its appeal comes from the mix of seasonal activities and the wider LEGOLAND® Florida Resort experience. In past seasons, families have been able to combine trick-or-treating, LEGO® building, character experiences, entertainment and rides during their visit.

The best way to decide whether it suits your family is to review the confirmed event lineup, compare it with your children’s interests and choose a date that fits your plans.

If you want a complete overview of dates, activities, admission and visit planning, use the dedicated Brick or Treat guide. This article focuses on the reasons families may choose the event, while the guide provides more detailed planning information.