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LEGOLAND® California Content Creator Program

We are excited to open our LEGOLAND® California Content Creator Program for 2024!

Approved members will be provided with complimentary admission tickets and invites to special events each year. Requests to join will be reviewed on a case-by-case basis as they relate to appropriate demographic coverage.

Members must have active social media presence on one (or more) of the following channels: 

  • Instagram 
  • TikTok 
  • YouTube 

Social media accounts must cover the following topics to be considered:

  • Family travel 
  • Parenting 
  • Theme parks 
  • Special events  

Please view our FAQs below for more information on program requirements and perks. If you are interested in joining our Content Creator Program, please apply below!


Content Creator Program FAQs

The Official LEGOLAND Creator Program is a program where selected Influencers and Content Creators will receive Park tickets and invites to special events in exchange for sharing content on their social media channels. These Creators will post high-quality, engaging, and relevant content to their audience to generate buzz and excitement for our Park offerings and events. 

We are always encouraging new Content Creators to join the fun, and will be accepting applications on a rolling basis. The application is available here.

We encourage all Content Creators to be members as long as they wish! Creators will stay in our program and receive tickets/events every year, so long as the category requirements are met.  

If a Creator accepts tickets to visit the Park or attend an exclusive event, it is mandatory for a post to be shared within 1 week of the visit. Although mandatory, LEGOLAND California will never dictate the content of the post and encourages Creators to share their honest opinions.  

Acceptable forms of social media at this time include Instagram, TikTok, and YouTube. 

Instagram: 20k+ followers and 2%+ engagement rate, or 50k+ followers and 1% engagement rate

TikTok: 50k+ followers  

YouTube: 100k+ subscribers 

No, but we are more likely to consider members with an audience demographic that resides in California.  

LEGOLAND California Resort Content Creators will receive 4 complimentary Park tickets annually, along with invitations to Resort grand openings, attraction previews, press conferences, and events such as Brick-or-Treat, LEGOLAND Tree Lighting, Holidays at LEGOLAND, etc. Creators may also receive seasonal access to LEGOLAND Hotel media rates depending on availability.  


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