LEGO® Insiders Now at LEGOLAND!
- Tuesday May 26th 2026
Sign Up for LEGO® Insiders & Start Earning Points!
Awesome news - LEGO® Insiders points can now be earned and redeemed at LEGOLAND New York Resort!
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Sign up to become a LEGO® Insiders member for instant access to member-only rewards, points gained on LEGO purchases, and so much more!
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Earn and redeem points at all LEGOLAND New York Resort retail store locations.
What is LEGO® Insiders?
LEGO® Insiders is a free membership program that unlocks a world of exclusive LEGO® benefits and experiences! As a LEGO® Insider, you’ll get access to:
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Access to exciting rewards
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Discounts
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Communities
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Early access to new sets
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Exclusive members-only rewards
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Competitions
Why Join LEGO® Insiders?
There are so many reasons to join the LEGO® Insiders program! Enjoy membership perks such as:
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Points on LEGO purchases
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Rewards and exclusive items when you redeem points
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Access to member-only competitions
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First to know about new LEGO sets
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Part of a global LEGO fan community
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And more!
How do LEGO® Insider Points Work?
LEGO® Insiders is a free loyalty program that lets you earn points on almost all LEGO purchases (online and in-store). You can then redeem points on LEGO rewards, discounts on LEGO sets or products, as well as get access to exclusive competitions.
How to Earn LEGO® Insiders Points
After creating your LEGO® Insider account, you can start earning points. Earn points when purchasing LEGO sets and other eligible products either online at LEGO.com or in-store. All points are added to your LEGO® Insider account.
How to Use LEGO® Insiders Points
After you’ve collected enough points, you’ll be able to purchase eligible items online or in-store. When shopping in-store, show your Digital Member Card at checkout and choose how many points you want to redeem.
Where You Can Use LEGO® Insiders Points
You can use your points at our LEGOLAND New York Resort retail locations and others across the country. Points can be redeemed on eligible LEGO brick-based products or on certain LEGO experiences.
FAQs
LEGO® Insiders is a loyalty program that welcomes everyone to join the LEGO community. As an Insider, you’ll get access to exciting member-only rewards, points gained on LEGO purchases, access to LEGO communities, and so much more!
If you are a LEGO® Insiders member, you may earn points on select purchases in all of our Retail stores. Simply present your LEGO® Insiders Digital Member Card at the register when you are paying, and you will earn points on all valid items in that purchase. To find your Digital Member Card, follow these steps:
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Navigate to www.LEGO.com
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Select the three bars at the top left corner of the site, near the LEGO Logo
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Navigate to "Sign In"
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Sign into your LEGO Insiders account
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From your account info screen, click "Explore LEGO Insiders"
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Click the Red "Digital Member Card" symbol
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This will take you to an external site, click "Continue"
You are now at your Digital Member Card. If you would like, you can add it to any form of digital wallet for easier access. Present this to our retail associates at the register to earn points!
LEGO® Insiders Points can be redeemed on select items in our retail stores. Present your LEGO® Insiders Digital Member Card at the register and ask to redeem your points. Your point total will be listed on your Digital Member Card, but if you are having trouble finding your point total, we are here to help!
Sales Tax may not be paid with LEGO® Insiders Points, and must be paid with an alternate form of payment (remember, LEGOLAND New York Resort is cashless!). When redeeming points, a minimum of $5 worth of LEGO® Insiders points can be redeemed. The maximum amount of LEGO® Insiders Points that can be redeemed in a transaction is equal to the subtotal of all valid items in the transaction. If you are curious as to how many points you can spend on a transaction, our Retail Associates can verify this information for you.
Yes, although there are some restrictions on what is and is not valid for LEGO® Insiders points.
The following items are valid for LEGO® Insiders Point redemption and earning:
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LEGO brick-based items
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LEGO-branded licensed items
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LEGO Extended Line items
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Dual-branded items
The following items are not valid for LEGO® Insiders Point redemption and earning:
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LEGOLAND-Branded items
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Non-branded items
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LEGOLAND Gift Cards
If you are curious about what is and is not valid, speak to one of our Retail Associates for more details.
Yes, it’s completely free to join the LEGO® Insiders program and redeem LEGO rewards. All you need to do is create an account online and start scanning your Digital Member Card.
Yes, you can add your LEGO® Insiders Digital Member Card to your phone via Apple Wallet or Google Wallet.
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