Perks & Exclusive Discounts


Girl with camera

Imagic for Annual Pass Family

Say Cheese! Add imagic to your Annual Pass and capture your adventures all year-long! Collect all your digital photos from the welcome sign and entrance to participating ride locations PLUS character meet and greets. With imagic you can share all your memories with friends and family quickly and easily.



Ap Baf Web

NEW! Passholder Perk!

For a limited time, passholders can Bring-a-Friend to LEGOLAND for $29! This perk is valid to purchase up to 6 discounted tickets now through August 1st. Check your email for the Unique Gift Code to redeem your offer!

Family posing next to LEGO Minifigure statues

Friends & Family Discounted Tickets

Received discounted tickets for friends and family so they can tag along!

LEGO Insiders Logo

Become a LEGO Insider

LEGO Insiders is our membership program where you can earn points to redeem for discount, rewards, and get access to all kinds of perks and experiences. Now you can earn points while you shop in the park!

Sign Up Now

Children outside the BIG Shop with shopping bags

10% Food & Shopping Discounts

Receive 10% off Food & Merchandise in the Park! Available for Silver, Gold, and Elite Passholders.

Kid driving car at Driving School

FREE Parking

Silver & Gold Passholders receive free standard parking, while Elite Passholders receive free preferred parking.

Group with Aquaman wax figure at Madam Tussauds

Admission to More Local Attractions

Gold & Elite Passholders receive admission to SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, The Orlando Eye, and LEGO Discovery Center - Atlanta.

Mother and Daughter looking at divers in aquarium

Admission to 30+ Merlin Attractions

Elite Passholders receive admission to all 30+ Merlin Attractions in the U.S (subject to location operating hours and policies)

View Attraction List



Annual Pass 2025 Rewards

Rewards are available to Bronze, Silver, Gold, and Elite LEGOLAND Florida Pass Members unless otherwise noted. Monthly Offers subject to change and/or cancellation without prior notice.

Event: Spring Break

  • LEGO Build

Check Back Soon!

  • Chance to be Among the First to Preview SEA LIFE Florida
  • Bring a Friend for Free
  • Chance to win a LEGO Festival Play Pact Giveaway

  • Passholder Double Discount Days: Exclusive 20% Discount at The Little Big Shop on June 27 & 28

  • Double Discount Days: 20% Off Little Big Shop Purchases July 23 & 24

  • Silver Pass: Receive ONE TIME Access to Water Park - dates to be announced 
  • Extra Savings - Amount to be determined
  • Additional Cabanas Discounts

Event: Brick-or-Treat

  • Brick-or-Treat AP Bag
  • 50% Off Friends & Family Ticket - dates to be announced

Event: Brick-or-Treat

  • Brick-or-Treat AP Bag

Event: Holidays at LEGOLAND

  • LEGO Build

Event: Holidays at LEGOLAND

  • Holiday Gift
  • Brick Drop Exclusive Viewing Area
  • 50% Off Friends & Family Ticket - dates to be announced


View Perks & Benefits by Pass

  • 10% Off Hotel Stays
  • 10% Off Food & Beverage Discount
  • 10% Off Shopping Discount
  • Free Preferred Parking
  • Family & Friends Discounted Tickets
  • Exclusive Collectibles
  • Admission to More Local Attractions
    • Admission to SEA LIFE Orlando Aquarium, Madame Tussauds Orlando, The Orlando Eye and LEGO® Discovery Center – Atlanta
  • Admission to 30+ Merlin Attractions
    • Admission to all 30+ Merlin Attractions in the U.S. (subject to location operating hours and policies)


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