LEGOLAND® CALIFORNIA RESORT AND FERRARI ANNOUNCE WORLD PREMIERE OF NEW INTERACTIVE ATTRACTION BUILT ON KIDS’ CREATIVITY!
- Tuesday November 9th 2021
- Media Contact: Jake Gonzales/760-918-5379
Build and Race Allows Kids to Build, Test and Race, Opening Spring 2022!
CARLSBAD, Calif. (November 9, 2021) – LEGOLAND® Parks, a global leader in family entertainment, and Ferrari, the world’s most recognizable luxury sports cars brand, announced the world’s first LEGO® Ferrari “Build and Race” interactive attraction is coming to LEGOLAND® California Resort in spring of 2022. Featuring a life-size Ferrari F40 model developed by the LEGO® Group, Build and Race puts guests in the driver’s seat as they make their way through the “garage” to the “racetrack” using their creativity and imagination to build, test and race their own LEGO Ferrari.
“Ferrari is renowned for manufacturing cars unique in terms of performance, innovation and design, setting the standard for luxury and excellence within the automotive world. We have millions of young guests who can be inspired from this to create their own unique cars in this one-of-a-kind testing and racing facility,” said LEGOLAND California Resort President Kurt Stocks.
“We are excited to build upon our existing relationship with the LEGO Group by combining our leading brands within this transformative entertainment attraction. The Build and Race experience has been designed to engage with both Ferrari and LEGO lovers of all ages, aligning with Ferrari’s strategy to reach out to its younger fans,” said Director of Location Based Entertainment & Esports for Ferrari Annabel Rochfort.
Build and Race features three zones designed to be interactive and inspiring. A LEGO pit crewmember will greet guests as they enter the attraction, sharing Ferrari fun facts, race history, and showcasing themed LEGO race gear and awards. Once inside the garage, guests have the opportunity to sit in a life-size Ferrari F40 model developed by the LEGO Group and have their photo taken. The journey continues as guests get to tap into their creativity and build their own LEGO Ferrari car to race at one of three racetracks which include the test zone, steering test track and speed test track. Each track offers guests different obstacles, challenges and a chance to clock in the fastest time. A DUPLO® build zone offers younger guests the chance to drive their imagination and design their own creation out of bigger bricks as well! LEGO minifigure mechanics and crew members will prompt build inspirations throughout the entire experience.
Finally, once guests have customized their vehicles, raced them through the obstacles and heard the engines roar, they will be able to create a custom digital Ferrari race car. Guests can digitally scan their vehicle and further customize their Ferrari along with their minifigure racing driver. Once complete, the cars are digitally projected on a LEGO racetrack based on Pista di Fiorano (a private racetrack owned by Ferrari mainly for development and testing purposes) and guests can compete with other cars digitally for the fastest race lap!
Build and Race will be included in the price of admission to LEGOLAND California Resort. For LEGOLAND California Resort ticket prices, operating schedule and additional information, visit www.LEGOLAND.com or call 760-918-LEGO (5346).
LEGOLAND® California Resort includes LEGOLAND® California, SEA LIFE® aquarium, LEGOLAND® Water Park, LEGOLAND® Hotel and LEGOLAND® Castle Hotel. All are geared for families with children between the ages of 2 and 12. At LEGOLAND California, you’ll find more than 60 rides, shows and attractions including the new The LEGO MOVIE WORLD based on the blockbuster films The LEGO® Movie™ and The LEGO® Movie™ 2: The Second Part. The new land fully immerses guests into the LEGO® Movie universe and places them onto the streets of Bricksburg. LEGOLAND Water Park features more than seven slides, sandy beaches and the unique Build-A-Raft River plus Pirate Reef and LEGO Legends of CHIMA Water Park comprising 10 acres of water fun! The nation’s first LEGOLAND Hotel features 250 rooms, all themed either as pirate, adventure, kingdom, LEGO® Friends and LEGO® NINJAGO™! North America’s first LEGOLAND Castle Hotel features 250 rooms, fully themed as Knights and Dragons, Royal Princess and Magic Wizard. For more information, visit www.LEGOLAND.com or call (760) 918-LEGO (5346).
About Merlin Entertainments
Merlin Entertainments is a global leader in location-based, family entertainment. As Europe's number one and the world's second-largest visitor attraction operator, Merlin operates more than 135 attractions, 21 hotels and six holiday villages in 24 countries across four continents. Merlin’s purpose is to deliver memorable experiences to its millions of guests around the world, through its iconic brands and multiple attraction formats, and the commitment and passion of its employees.
See www.merlinentertainments.biz for more information and follow on Twitter @MerlinEntsNews.