TURN UP THE VOLUME ON PLAY AS LEGOLAND® CALIFORNIA REVEALS ITS FULL LEGO® FESTIVAL LINE-UP

• Building, dancing, rocking and gaming: the biggest family celebration of play is coming to  LEGOLAND® California Resort with the launch of the new LEGO® Festival event from May 3 to June 8.
  
• Play is in decline - 76% of parents believe kids now have less time and space to play than ever before. LEGO Festival has been created to encourage families to play together on an epic scale in the lead up to World Play Day (June 11).
• Five interactive Festival zones will spark imaginations including Music, Dance, Creative and Chill Out Zones as well as the Gaming Zone featuring LEGO® Fortnite®.

CARLSBAD, CA (April 21, 2025): It’s time to get ready for one of the biggest family celebrations of play ever as LEGOLAND® California Resort reveals the full line-up of its new LEGO® Festival taking place from May 3 to June 8. 

LEGO Festival has been created to encourage families to play more as recent research shows 76% of parents1 believe that children have less time and space to play, which is crucial for creativity and learning, developing social skills and building confidence.

The Festival takes play to the next level, as guests can build, dance and rock out in LEGO Festival Zones, each with a distinct theme and iconic new LEGO model. Meanwhile, seven new LEGO characters will also bring an extra dose of excitement and interactive fun, ensuring smiles and memories for everyone. 

• Gaming Zone: From pixels to bricks, the LEGO Fortnite Gaming Zone will feature a life-size LEGO model of fan favorite, Cuddle Team Leader, built from more than 21,000 bricks which took master model builders more than 75 hours to create. Not only that, for the first time LEGO Fortnite fans can also unleash their inner model builder and create their own extraordinary builds to expand the Lost Isles while also meeting the one and only Adventure Peely – the iconic LEGO Fortnite character!  
• Music Zone: Rock out to the ultimate LEGO Battle of the Bands show. This rocking zone will also feature an opportunity to get access to all areas and meet the band.
• Dance Zone: Groove to sweet tunes and show off your best moves as you build the beat at DJ Good Vibes Dance Party.
• Creative Zone: Join renowned LEGO Master Model Builder, Alec, virtually as he leads creative LEGO building adventures including the chance to build your own LEGO Minifigure head cookie.
• Chill Out Zone: Kick back and relax in a secret LEGO garden full of vibrant flower walls! Families can chill out together while building LEGO flowers, adding their creations to the ever-growing flower walls. Plus, the littlest guests can build along with Hopsy, the friendliest red little bunny during the LEGO DUPLO® show - perfect for preschoolers.

On their journey through all five play zones, guests will also be encouraged to make a ‘Play Pact’ at the end of each Park visit, inspiring children to build more, laugh louder, explore endlessly and always keep playing.

Emily Stadelman, Global Brand Director for LEGOLAND Resorts , said: “It’s time to power up your play and let imaginations run wild by taking part in our first ever LEGO Festival. We’re so excited to be joining other LEGOLAND Resorts across the world to create this ultimate brick building experience, where thousands of kids and their parents will come together to celebrate play. From dancing, rocking and now gaming with LEGO Fortnite we can’t wait to help families create memorable moments together.”

Rebecca Snell, Senior VP LEGOLAND Brand, said: “We are putting the power back in the hands of children and giving them the control to build, create and play in exactly the way they want to which is an idea that runs deeply through the new LEGO Festival.” 

The LEGO Festival is included with regular park admission. For more information about LEGOLAND California, visit here or follow us on Facebook. To book a Vacation Package at LEGOLAND Hotel, visit our Vacation Packages page. Guests can also purchase single-day tickets or annual passes with or without a hotel stay.  

LEGO Festival can also be experienced at six other LEGOLAND Resorts worldwide: LEGOLAND Billund, LEGOLAND Deutschland, LEGOLAND Florida, LEGOLAND Korea, LEGOLAND New York and LEGOLAND Windsor. 

For more information on LEGO Festival and to sign up to be the first to hear festival buzz, visit here.

Media Contacts

Christina Fillippis Communications Manager LEGOLAND® California Resort +1-760-579-1057 Christina.Fillippis@LEGOLAND.com

QUINN PR Agency, LEGOLAND® California Resort LEGOLANDCA@quinn.pr

Notes to Editors

1.    Statistic from the LEGO® Play Well Study 2024.

About LEGOLAND® California Resort

LEGOLAND® California Resort includes LEGOLAND® California, SEA LIFE® aquarium, LEGOLAND® Water Park, LEGOLAND® Hotel and LEGOLAND® Castle Hotel. All are geared for families with children between the ages of 2 and 12. At LEGOLAND® California, you’ll find more than 60 rides, shows and attractions including our newest land, Dino Valley that features three rides, an interactive build and play area and new costume characters.  The family theme park also includes LEGO® Ferrari Build & Race and The LEGO® MOVIE™ WORLD based on the blockbuster films The LEGO ® Movie™ and The LEGO® Movie™ 2: The Second Part. Discover the world’s first LEGO version of San Diego in Miniland USA with a realistic 30-foot beach, streets lined with 120 palm trees, and 55 San Diego landmarks, including The Rady Shell, Petco Park and Coronado Bridge. LEGOLAND® Water Park features more than seven slides, sandy beaches and the unique Build-A-Raft River plus Pirate Reef and LEGO® Legends of CHIMA Water Park comprising 10 acres of water fun! The nation’s first LEGOLAND® Hotel features 250 rooms, all themed either as pirate, adventure, LEGO® DUPLO, LEGO® Friends and LEGO® NINJAGO™! North America’s first LEGOLAND® Castle Hotel features 250 rooms, fully themed as Knights and Dragons, Royal Princess and Magic Wizard. LEGOLAND California is a Certified Autism Center, credited by the International Board of Credentialing and Continuing Education Standards. For more information, visit www.LEGOLAND.com or call (760) 918-LEGO (5346).  
 
About Merlin Entertainments

Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-center gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences. See www.merlinentertainments.biz  for more information.

About LEGOLAND Resorts

LEGOLAND Resorts bring the LEGO brand to life on an epic scale. Merlin – which holds the exclusive rights to the LEGOLAND brand – currently operates ten parks globally (in eight countries); and is actively developing new projects in China. It is realizing the growth potential of these theme parks by expanding them into ‘mega-resort’ short break destinations, offering guests themed accommodation, second gate attractions (including waterparks) and LEGO themed experiences that are rich in interactive features. Merlin also operates LEGO / LEGOLAND Discovery Centers (the ultimate indoor LEGO playgrounds), as Gateway Attractions. See www.legoland.com for more information.

About the LEGO Group

The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine. The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words Leg Godt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. See www.lego.com for more information.

LEGO, the LEGO logo, the Brick and Knob configurations, the Minifigure, DUPLO, DREAMZzz and LEGOLAND are trademarks of the LEGO Group. ©2025 The LEGO Group. 
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