Merlin’s Magic Wand Reimagines Magical New Therapy Rooms at Orlando’s Howard Phillips Center for Children & Families Print

ORLANDO, Fla. (July 5, 2016) – In a unique blend of creativity, compassion and collaboration, global children’s charity Merlin’s Magic Wand has partnered with The Howard Phillips Center for Children & Families to remodel three therapy rooms at the Orlando facility with whimsical décor inspired by iconic brands operated by parent company Merlin Entertainments Group – LEGOLAND® Florida Resort, The Orlando Eye, Madame Tussauds and SEA LIFE Aquarium.

Created as part of the Merlin’s Magic Spaces initiative with funding from Merlin’s Magic Wand, a 501(c)(3) tax-exempt charity, and Attraction & Entertainment Solutions, a Jacksonville, Fla.-based creative services vendor, the project created playful, colorful spaces that evoke the creativity and magic found at Merlin attractions around the world.

The uniquely designed rooms are used for therapy and other services offered by The Howard Phillips Center for Children & Families, part of Orlando’s Arnold Palmer Hospital for Children, which provides dignity and healing for children, families and individuals who face overwhelming challenges like child abuse,  developmental disabilities, and lack of access to medical care.

Merlin’s Magic Spaces are designed to accommodate children who are unable to visit a Merlin attraction due to severe illness, physical disability or other exceptional circumstances, while still providing an opportunity to experience the unique magic of Merlin.

The themed rooms at The Howard Phillips Center for Children & Families represent the second Merlin’s Magic Spaces project in the Central Florida area. Four Merlin’s Magic Spaces projects have been completed in the United States to date, with more planned.

The three room refurbishments were donated by Merlin’s Magic Wand in association with Merlin Magic Making, the creative division of Merlin Entertainments Group, LEGOLAND Florida Resort, The Orlando Eye, Madame Tussauds Orlando, SEA LIFE Aquarium Orlando, with donations from Edd Musgrove Creative and Attraction & Entertainment Solutions.

“The Merlin's Magic Space installation at the Howard Phillips Center for Children & Families is the largest project Merlin's Magic Wand Foundation has created to date and a fantastic collaboration between LEGOLAND® Florida Resort, SEA LIFE Orlando Aquarium, Madame Tussauds Orlando and The Orlando Eye,” said Tracie Hogencamp, USA operations manager for Merlin’s Magic Wand. “Hearing the stories of the children undergoing treatment in these highly interactive rooms, which represent a psychologically safe environment, brings us so much joy. Together with the Howard Philips Center we can make a difference.”

The child-friendly décor includes a miniature train and car inspired by attractions at LEGOLAND Florida Resort, and a giant clamshell and jellyfish-themed seats inspired by SEA LIFE Orlando Aquarium. A glamorous “VIP”-style lounge inspired by The Orlando Eye and Madame Tussauds Orlando features wax figure molds of soccer superstar David Beckham’s feet and hand molds of pop stars Ed Sheeran and Katy Perry and Olympic gold medalist Gabby Douglas.

"We are so thankful for the most generous support of Merlin's Magic Wand and the entire Merlin team for creating such wonderful spaces for abused children to heal at The Howard Phillips Center for Children & Families,” said Marie Martinez, the facility’s operations manager. “These rooms have been dramatically transformed into magical, inviting spaces to the delight of the children and families we serve.  Our therapists have been using these rooms for about three weeks now and everyone just loves them.”

For more information about Merlin’s Magic Wand charitable efforts in the United States, visit, or follow its social media channels at, (hashtag #MMWUSA) and

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