LEGOLAND® Florida Transforms Your Car into a LEGO-themed Ride with a GPS Game Print
FOR IMMEDIATE RELEASE
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- PR assets: http://bit.ly/2mJzhKD
- Video at https://www.youtube.com/watch?v=zfNM_epXArY&feature=youtu.be
- Jamie Dierking
- (816) 304-6712
WINTER HAVEN, Fla. (Feb. 23, 2017) – The road trip becomes a reward this Spring Break – thanks to LEGOLAND Florida Resort – who is launching a first-of-its-kind GPS adventure game built for kids that turns the road to LEGOLAND into a LEGO-themed ride as you drive. Featuring your favorite LEGOLAND characters and real-time Google Maps data, the journey becomes as fun as a day at the resort.
Download the free ‘Quest to LEGOLAND’ app from Google Play or the App Store to your smartphone or tablet. Designed for children ages 6-12, kids can choose a pirate, adventure, kingdom or beach theme and follow a LEGO Minifigure to the resort. Leveraging the Google Maps API, each route is mapped in real-time and transformed into a LEGOLAND adventure.
Instead of traditional step-by-step navigation, kids unlock themed missions, play car games, answer trivia questions, and learn about the world around them as landmarks they pass pop up on screen before their eyes. With 40 total games, thousands of landmarks, and contextual trivia, what you see in the app depends on the route you take so each trip is unique. Kids explore the journey as it happens, share new discoveries with parents and solve trivia questions together.
Seven different kinds of landmarks are pulled into the experience, including National Parks, National Historic Places, National Natural Landmarks, water bodies, caves, mountains, and cities, so kids learn as they play. It’s an educational adventure for the entire family – immersing them in the journey and the fun of LEGOLAND Florida Resort the moment they get in the car. "Are we there yet?" soon turns into "Can we go again?"
‘Quest to LEGOLAND’ is the result of a collaboration between LEGOLAND Florida Resort, global marketing agency VML as the lead creative agency, MediaMonks as the production company and The ZOO, Google’s internal creative think tank for brands and agencies.
Every LEGOLAND adventure starts when kids lead the way…even in the car.
About LEGOLAND Florida Resort:
Built for kids 2-12, LEGOLAND Florida Resort is a multi-day vacation destination located just 45 minutes from Orlando and Tampa that includes an interactive, 150-acre theme park with more than 50 LEGO inspired rides, shows and attractions, a world-famous botanical garden, LEGOLAND Water Park and on-site accommodations with whimsical LEGO theming – LEGOLAND Hotel and LEGOLAND Beach Retreat. LEGOLAND Florida Resort is part of the Merlin Entertainments Group (LONDON: MERL). For more information, visit www.LEGOLAND.com/florida.