LEGOLAND Dubai® Brings Theme Park Excitement to THE BEACH Opposite JBR Print

Highly Anticipated Attraction Will Host a Pop-up Shop at One of Dubai’s Busiest Landmarks

Dubai, UAE: 08 September, 2016 – As the countdown to the 31 October 2016 opening draws closer, LEGOLAND® Dubai, part of Dubai Parks and Resorts, the largest integrated theme park destination, is bringing a touch of “AWESOME” to THE BEACH, the upbeat shore-side destination by Meraas, with a fun and interactive pop-up shop.

Located on the north lawn, and running daily 10-17 September from 10am-midnight, guests will have the opportunity to learn first-hand about the six themed lands at LEGOLAND Dubai, filled with 40 interactive rides, shows and attractions as well as 15,000,000 LEGO® models made from over 60,000,000 LEGO bricks and the wet and wild fun at LEGOLAND Water Park with its 20 rides, slides and attractions.

Visitors to the pop-up can also spend time enjoying playful LEGO building experiences, jump in one of the LEGOLAND Dubai Driving School cars, or catch characters Princess and Buddy for fun photo opportunities.  In addition, the LEGOLAND Dubai team will be on hand to help with Annual Pass purchases.

Lucky guests will also have the opportunity to enter a draw to be one of the first to win day tickets to the LEGOLAND Parks.

LEGOLAND Dubai and LEGOLAND Water Park announced the launch of their Annual Pass earlier this year, offering fun and exciting experiences for guests who want to be the “first to play” at the LEGOLAND parks’ 60 rides, waterslides attractions and building experiences before they officially open to the public on 31 October 2016.

The first Annual Pass holders will become privileged members that will be among the first families ever to try the rides and attractions, and will enjoy exclusive incentives including special access to private events helping to put the finishing touches on the park, as well as a commemorative LEGO® brick and Annual Pass Card. In addition to 12 months admission to LEGOLAND Dubai and LEGOLAND Water Park, all annual pass holders will enjoy benefits such as discounts on the park’s retail and food and beverage and special offers throughout the year.

The annual two-park combo pass for LEGOLAND Dubai and LEGOLAND Water Park is priced at 995 AED, with the annual pass for LEGOLAND Dubai only priced at 765 AED, and can be purchased at or at

LEGOLAND Dubai, together with LEGOLAND® Water Park, is part of Dubai Parks and Resorts which will also feature MOTIONGATE Dubai – a unique theme park showcasing some of Hollywood’s most beloved characters from DreamWorks Animation, Sony Pictures Studios and Lionsgate. Committed to bringing together the best of the East and West, Dubai Parks and Resorts will also feature Bollywood Parks Dubai, the first ever theme park based on the sights and sounds of Bollywood. The entire destination will be connected by Riverland Dubai – a retail, dining and entertainment walkway and guests can stay at the Lapita Hotel, a Polynesian-themed resort catering to families.